By Brian Blackwell, Marketing Director
STATEWIDE – Users of the iPad now have a new way to navigate the pages of the Baptist Message.
Launched in mid-June, the Baptist Message app allows users to scroll through pages of current and some recent past issues of the Baptist Message.
The app – internet application – is available by visiting the iTunes store or the Newstand app on the iPad. Just type “Baptist Message” into the search features to gain access to the new app.
Those with a paid subscription to the print or online edition can receive the app at no additional cost. An access code is available to those with a paid subscription by contacting Baptist Message email@example.com or call 318.442.7728. Just provide your name and address and a code will be provided.
For those without a paid subscription to the print edition or the website, there is an annual subscription fee of $13.99 to access the Baptist Message via the iPad app. A subscription can be obtained by visiting the iTunes store
“I think the future for most periodicals is going to be via a tablet in some shape, form or fashion. For now, we hope the app will meet the needs of our readers who utilize the iPad,” said Message Editor Kelly Boggs.
Apps are becoming more and more a part of society. According to a recent Pew Research study on apps, researchers found in June 2011 that time spent on apps has started to surpass surfing the Internet.
Researchers found that use of apps between June 2010 and June 2011 increased by 91 percent.
Apple has announced that it expects to sell more than 100 million iPads this year alone. Apple released the first iPad in 2010.
James Lambert, president of Lambert Applications, which designed the Baptist Message app, said the app is another tool for churches to stay connected with members and the community.
“iOS Newsstand was introduced in the fall of 2011 to give print publications a platform to reach the massive audience of iPad owners,” said Lambert, who also is pastor of Bryceland Baptist in Gibsland. “While still a relatively new technology, the Baptist Message has taken advantage of this great opportunity.”
Nick Hodges is among the Louisiana Baptists already finding the app useful. Hodges said he believes the app gives added value to existing print and online subscribers.
“The Baptist Message has adapted very well in a world that is turning more digital by adding another delivery method for its content but not changing the message,” said Hodges, pastor of Emmanuel Baptist in Oakdale.
“I have started using the new app and find it to be easy to use and of good quality,” Hodges said. “I love the fact that access to the content through the app is included in your subscription and there are no additional fees.”